The terms business intelligence and business analytics are often used interchangeably. The term business analytics refers to examining data to find trends and insights. When used together, business intelligence and business analytics has a broader meaning and includes every aspect of gathering, analyzing, and interpreting data. For our purposes, the terms will be the same
Current business intelligence/business analytics solutions offer applications to help the user at every stage of the process to gain actionable information. This includes applications for data preparation, analysis, data visualization, reporting, and collaboration for use on premises, at the desktop, in the cloud, and away from the office with mobile capability.
BI solutions have the potential to be an essential tool for decision-making and strategy development. The resulting information can be used throughout a company, from marketing and sales to supply chain and finance, for tasks such as:
- Measuring marketing campaign results
- Gaining visibility into cash flow, gross margins, and operating expenses
- Capturing insights about employees and prospects to optimize HR processes and recruitment
- Tracking parts and material trends and supplier performance
- Forecasting revenues and transactions
- Optimizing call center and depot staffing levels
- Obtaining cross-enterprise views
- Uncovering new revenue opportunities and patterns
Run Your Business With Business Analytics
Oracle Analytics Cloud
Discover insights from anywhere
Empower leaders, analysts, and IT to access data from wherever they are, even using mobile devices. Oracle Analytics Cloud helps organizations discover unique insights faster with machine learning. With augmented analytics, combine data from across your organization with third-party data and automate important and time-consuming tasks such as data preparation, visualization, forecasting, and reporting.
Oracle Fusion Analytics
Experience packaged analytics for Oracle Fusion applications
Oracle Fusion Analytics Warehouse delivers real-time access to packaged business application analytics, including best-practice KPIs. Quickly realize the value of your departmental application data with prebuilt integration and data models to Oracle Fusion applications. Built on Oracle Analytics and powered by Oracle Autonomous Data Warehouse, access unified company data to make accurate decisions.
